(Make sure you are seeing the one called TIME BEFORE, as this is part of a series part of a Fiji campaign and they will play all three in a row.)
Was watching #Happyish, the new Showtime series.
Do you guys use #s on blogger?
On this week's episode, things turn desperate in the ad world. Dictators and terrorists are hailed as branding geniuses--
Steve Coogan pitches a campaign to Coke --(an old coke campaign mentioned in the show coincidentally appeared in a madman episode later tonight, but that's just a weird sidenote).
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| Happyish is set in Woodstock and a lot of people I know here like it. I watch it every week--and I hope they come back to shoot so I can be an extra. |
So after HAPPYish, I turn the channel to some network and a Fiji commercial grabs my attention--
why?
Because I love drinking that water (or used to).
Even the bottles you could get for fifty cents at walmart that had been out in the sun and deformed seemed to taste better than other waters. I wondered if
they had some secret ingredient in there, like the lithium water in Oregon years ago.
In any case, I watched because the images were forceful--scenes of urban pollution and such, paired with a vocal chorus that is at once vintage Christian spiritual and New Age, and somehow has the cadence of folky movement songs--with an eerie yet compelling child's voice-
(It just made you feel that Fiji was going to save the world--offer some hope--perhaps
donate vast quantities of profits to places
where there is currently NO FRESH WATER AT ALL--or water requiring chlorine to kill dangerous microbes and water-borne diseases.)
So I'm watching this commerical--and then--i see the familiar, even iconic little plane racing toward a building--
(or at least that's how it flickered into my consciousness)--
Come on Fiji!!!! Seriously, using 911 and terrorism and environmental disaster to SELL YOUR WATER? The question is...did it work? I wonder if their sales went up. FIJI --ten hail mary's!
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